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Marketplace

The concept of a marketplace allows for the creation of different sales markets within a commercial organization.

A marketplace is tied to an organization and helps segment customers and products within B2B e-commerce applications. Businesses can activate multiple instances of a B2B app, each tailored to serve a specific market.

Additionally, an organization can manage one or more markets, each featuring customized promotions and dedicated product assortments.

The scope of a marketplace therefore defines:

  • A set of items that can be referenced within the market
  • A group of customers who can access the market
  • A set of allowed document types
  • A set of promotions